Avon and Clarins Under Investigation for False Advertising of Beauty Products

November 2, 2012

Seeger Weiss is currently looking into whether claims made by cosmetic companies that their products can, for example, reduce or eliminate wrinkles, tighten facial or body contours, boost cellular renewal, replenish collagen, and generally forestall the aging process are deceptive, false or misleading, and therefore violate consumer protection laws. 

In particular, we are investigating claims made by Avon and Clarins for the products identified below.  If you have used any of the products below and would like to discuss your experiences, please contact Seeger Weiss at 888.584.0411 or via email.  If there are products from other cosmetic companies that you have used which make similar types of claims, please contact us to discuss further.

AVON Products

Products under investigation from the ANEW line include:  

  • ANEW Reversalist Night Renewal Cream 
  • ANEW Reversalist Renewal Day Cream 
  • ANEW Reversalist Renewal Serum 
  • ANEW Reversalist Illuminating Eye System
  • ANEW Clinical Advanced Wrinkle Corrector
  • ANEW Clinical Luminosity Pro Brightening Serum
  • ANEW Clinical Resurfacing Expert Smoothing Fluid
  • ANEW Clinical Pro Line Eraser
  • ANEW Clinical Lift & Firm Pro Serum
  • ANEW Clinical Thermafirm Face Lifting Cream 
  • ANEW Genics Night Treatment Cream
  • ANEW Genics Eye Treatment
  • ANEW Genics Treatment


Seeger Weiss LLP is a leader in representing consumers.  With experienced attorneys and locations throughout the United States, our firm strives to provide the highest quality of service to our clients.  We treat each case with careful attention to ensure that consumers get the justice they deserve.  All initial attorney consultations are free of charge.  Seeger Weiss, LLP has office locations in New York, New Jersey, Pennsylvania and California.

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