Seeger Weiss Blog
Seeger Weiss Blog: Legal News and Analysis

Seeger Weiss goes after ‘free’ Apple apps

May 18th, 2011

From Reuters:

A show of hands, please, for all you grownups who’ve purchased a wheelbarrow full of virtual Smurfberries for a mere $59.99 while you were playing the Smurf Village game app on your iPhone. Anyone? How about a $99.99 chest of pearls in the Fishies app? Or a $99.99 trunk of coins in Tap Zoo? No? Hmm. So how is it that these games—all free to download but not to play–apparently generate millions of dollars a month in revenue for Apple?

A group of plaintiffs lawyers claim it’s because Apple is “preying on young children” who click on treasure chests and cute animals without any idea that their parents’ Apple accounts are being charged, said Michael Boni of Boni & Zack. On Monday his firm filed its third class action against Apple in the last month, claiming in a San Francisco U.S. district court complaint that “highly addictive” free game downloads are “designed solely to lure minors to purchase game currency.”

Some pretty big-name plaintiffs lawyers are taking up the cause. Seeger Weiss appears on all of the complaints.


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