Arctic Zero: Not the Healthiest Ice Cream
Many consumers make food purchasing choices based on what’s noted on the label. They consider value in terms of budget and what will be healthy for them and their family. That’s why false claims by manufacturers like Arctic Zero can be so upsetting. A recent report by TODAY’s Jeff Rossen found that the company misrepresented at least two of their frozen desserts. Instead of containing only 150 calories per pint, Arctic Zero’s Vanilla Maple flavor has 46 percent more calories and their Chocolate Peanut Butter flavor has 68 percent more calories than what was stated on its package.
Public Misled by Healthy Promises
Playing off consumers desire to fend off obesity and eat healthier with inaccurate and false information cannot be justified. Honest consumers purchased Arctic Zero ice cream in good faith because of their low-calorie advertising claims. In the end, their marketing and advertising practices are questionable and confusing to consumers.
If you were also misled by the healthy promises of Arctic Zero frozen desserts, contact us. Seeger Weiss takes pride in giving consumers a voice and holding companies accountable for their actions and their claims. As a leader in consumer class-actions, we are actively pursuing a potential Arctic Zero lawsuit.Seeger Weiss LLP